=0 CONSUMING KIDS

November 10, 2009

This video, in all its obvious bias was still successful in scaring me at least.  Who wouldn’t have been put off by the discovery that some marketers follow children into even the bathroom with a camera just for the sake of seeing reactions to products?  If nothing else caught my eye in this video it was the huge question of ethics and the actual need society has for advertisements and marketing.  Does the world really benefit from targeting of ads, and would we be any better off with the removal of such in your face encouragement to spend money to “be someone”?

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Needless to say it made me question my choice in major and minor.

I am not easily swayed by one-sided demonstrations because I use my own educated opinion and listen to the counter argument, but do not believe everything I am spoon fed media wise.  The video was an exception because although it had great bias, it was simply revealing facts.  These facts once brought to my knowledge actually made me cringe at the career I was setting out for.  Do I really want to be a contributor to mindless “clutter” out there in the world that people are inevitably exposed to everyday? Aside from that, isn’t there something better all these people could be doing with all this time and money than studying the pupil dilation (and therefore, positive reaction) to a product?

I did see a positive way to be a marketer or part of the advertising process and that is incorporating good values in advertisements instead of the trashy shallow ploys that some children’s’ products companies take part in.  The most obscene product I would say are directed at young girls are the Bratz dolls and I find them to be a huge presence in multi media advertising towards children.

I was not surprised at all to see them mentioned in the video because even as a woman, I am not easily offended by stereotypes some dolls enforce nor am I one to read to heavily into the messages a product could send.  Their message, however, is just too obvious and discriminating to avoid.

The company, as so many others in the video, claims by its name alone that these dolls are stuck up and spoiled rotten concerned only with material goods and scandalous and skimpy ones at that.  At least Barbie had professions and other venues for integrity rather than just her “club attire”.  These in your face targets I already knew, but the others raised in Consuming Kids has really opened my eyes to the importance of RESPONSIBLE MARKETING and understanding the consequences one simple commercial or even brand logo could create.

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RED has never looked so good

November 6, 2009

When people used to think of the color red they may have thought about blood, anger, seduction or some other negative connotation.  Thanks to a very clever ad campaign, however, people now think hope.  The (RED) campaign is a multi-company global attempt to both increase sales for certain sponsors and a greater attempt to raise funds and awareness about the AIDS epidemic in Africa.

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For every product under sponsorship by the RED companies, the AIDS preventions and HIV testing sites in Africa and globally earn money and a percentage of the sales.  The ad campaign has been an incredible success in both stirring up discussion, and, therefore, publicity about the seriousness of AIDS and the happenings of Africa.  On top of this, the sponsors have seen a rise in popularity, as this campaign is both a wise advertisement decision, but also a great public relations attempt.  The consumers may now associate such sponsors as Dell, GAP, Apple, Starbucks, American Express and Converse with humanity and charity.  The companies are no longer huge corporations, but also do-gooders.  This is an example of the disassociation principle in its prime.

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The sponsors are gaining sales for items that consumers may have once overlooked too.  Personally, I do not know how well bright red shirts with plain white writing would have sold for $25 each unless they had been directed toward such a charity. Instead, because GAP chose to take part in the campaign, they have gained celebrity for such plain shirts.

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I have the same “Inspi (RED)” shirt as Katy Perry thanks to this campaign.  Consumers associate all the forms of media and persuasion tactics the sponsors have employed with the cause.

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The RED campaign makes use of print ads in magazines, such as Cosmo Girl and Teen Vogue as they know that teenagers and young adults are the most likely to respond quickly to such a trend.  For once, however, this trend that is being targeted so hard at the youth of America is actually for the better of society.  There are also frequent commercials on such stations as MTV with celebrity speakers and endorsers such as Katy Perry and Common.  The commercials air in more frequent increments during the month of December as it is National AIDS Month, and they gain even more attention.  The campaigners were very crafty in choosing multiple media methods for reaching audiences, but also these varied persuasion techniques, which are usually put effort into a mere corporate incentive.  It is great to see such efforts being put to use for good, and actually succeeding day by day.

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The merchandise that is bought actually further promotes the campaign as it has the infamous RED logo on every piece.  There are computers with the RED logo and color printed on them, sneakers of the bright red color, and even RED iPods of the logo and color displaying the RED commercials and print ads on them when purchased from Apple. This was also a clever and conscious decision by advertisers as it is a new form of media.  Promotion by simply wearing or using the good seems ingenious.  The African people, according to the RED site, have profited off of the sales with new forms of medical treatment and testing for citizens, and also cleansing their water and environment in hopes of a better health for tomorrow.

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The site illustrates billboards, some print ads, and celebrity sponsors of the campaign.  The site itself is also an interactive media the campaign makes use of to educate consumers.  The merchandise in itself promotes awareness and sales, and the clean and recognizable printed logo proves to be great tactics for increased attention.  Such a campaign is the epitome of multi media methods of targeting an audience.  What better cause than of that of AIDS awareness to be the source of these great campaign tactics.

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Anne writes her story, the world reads

November 6, 2009

The Diary of Anne Frank is obviously one of the most compelling memoirs and influential books of the 20th century, but it was much more personal for me when I read it while I was just in 6th grade.  I remember distinctly that the book was an assigned reading, and although chapters were assigned for certain nights, I wouldn’t follow that schedule.  Instead, I found Anne’s story so compelling I read a greater portion of it in one night.

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I was so interested I went looking for other assignments I could do to relate some version of movie or article covering the diary and the Franks’ story.  I can honestly recall asking my science teacher if I could do a research paper relating to some of the topics and questions Anne asked in her diary.

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In that same year after reading the diary from cover to cover more than twice, I bought two different versions at our school bookstore, and also special books from people who knew Anne Frank or people who experienced similar situations during the same time period, and I watched every History Channel piece that covered anything having to do with the 1930s and 1940s.

The non-fiction work was a masterpiece.  It didn’t matter that she was a preteen or young adult who did not have the most professional writing experience or that she was highly biased in her writing.  In fact, this is what I believe made it so compelling.  The book covered all the awkward, random questions and observations a young person has about the world around them.  She even addressed the comprehension of why adults act the way they do.  Her style was so personal it is easy to see why her father was hesitant about publishing some of the pages as they covered detailed fantasies and hasty accusations Anne had.

The book is definitely most known for its coverage of a secret life during the critical Holocaust and the times of WWII from Holland to Germany.  However, the conversations that I most often had about the book were of Anne’s maturity and understanding of the world, despite her isolation from it.  Someone who admits time and time again in the diary that she is “immature” is actually much more mature than she gives herself credit for.  It is incredible that her writing was impressive enough to sell millions of copies without even being alive to see the fruits of her labor.  She was definitely on the right track in desiring to be a writer.  She constantly acknowledges the fact that people are too quick to judge others, and she illustrates her own misjudgments of the people whom she has spent years cooped up with in the attic.

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Her story brings to light the dramatic times of the Holocaust and the ignorance that even people living in Germany had to the happenings of the Nazis.  The work to this day makes me challenge what is going on behind citizens’ eyes.  It also makes me remember the importance of giving everyone the benefit of the doubt, and realizing that my situation no matter how severe could always be worse.  If Anne Frank could address these all while in hiding, I know that any young person can take away the same understanding after reading the diary. Her work made me mature and come to terms with heartache and issues in the world, while appreciating my childhood.  I would recommend anyone read her story, and not just because it is assigned.  Anne’s diary is a type of book that makes reading fun and shouldn’t be taken in just as memorization for a quiz or paper, but, rather, should be read for inspiration and insight.

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Some people may think her work is too private to be shared with the world, but her family clearly had the courage to share it with the world so others could benefit.  Ironically, the diary of occurrences that happened to a Jewish girl decades ago has been so universal.  I, myself, am not Jewish and still find the triumph compelling and not cliché at all.  She did not have a happy ending, nor did the people she gave the benefit of the doubt to deserve it, but this makes it all worthwhile in the end.  If she and her family amongst millions of other people went through these horrible experiences yesterday, the least we can all do is read and remember them and their stories today.

“Despite everything, I believe that people are really good at heart.”- Anne Frank

If nothing else is taken away from her writing and story other than this, her work will not have been in vain.

Kanye New and Improved…Yes, Kanye even you have room for improvement!

November 6, 2009

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Just ask anyone and you will soon learn that I am a huge fan of Kanye West’s music, and probably the biggest critic of his behavior and personality.  He may be confident, but there is often a risk in being so much that it is seen as cocky.  For such a young man, he seems to think he is deserving of a title greater than the Beatles, and following in their steps, greater than Jesus? Well Kanye has said even more crazy and absurd things, claiming that he deserved the Best New Artist in 2004, and sporting himself as a poor loser and poor winner on more than one occasion.  He cannot seem to go anywhere without making a statement…usually about himself.  For once, though, Kanye made a statement heard across the nation this past month and it was actually about someone else.

I’m speaking, of course, about the VMA (MTV’s Video Music Award) 2009 controversy.  Kanye stood up in the middle of Taylor Swift winning “Best Music Video” and took her microphone away in the middle of her thank you speech.  He literally said that Beyonce should have won.

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The crowd was shocked, but then again maybe shocked isn’t the best choice of words seeing as how if I were to predicate from past statements who if anyone would do such a thing, I would guess Kanye.  This is the same man that after Hurricane Katrina had nothing else to address besides the lack of Bush administration action and did so by shouting to the world, “George Bush doesn’t care about black people”.  He just does not have the best reputation for being modest by any means nor does he ever admit he is wrong.  He takes pride in causing such scenes, and it makes me wonder if as a fan I should support him and caulk it up to “celebrity” and part of his “image” or, rather, make it a point to no longer encourage such action.  Regardless of what I have done, many others have boycotted his albums and have lost the willpower to excuse such annoying comments and rants.  Because of this, I see Kanye as my first subject in need of an image makeover.

As a public relations professional, first things first I would encourage Kanye to publically apologize to Taylor and the fans.  This apology could not simply be an “I’m sorry” appearing fake and forced, but, rather, a conscious showing of Kanye’s shame in the playback of the scene and that he is actually embarrassed for once.  Humility is the first step in this transformation.

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Another attempt to calm things with Taylor and her fans would be reaching out and acknowledging her talent.  He may even reach more fans than before by doing so, with the logic of any friend of Taylor’s is a potential friend of Kanye.  This would strongly deter from the current logic that anyone who likes Taylor Swift now hates Kanye West.  It seems that Kanye should reach out to her by asking her to collaborate in a certain work with him.  This would publicly acknowledge his appreciation for her singing and also encourage fans of both to see how well they could work together.  If Kanye could humble himself to share the stage with someone he once publicly demeaned, there may be a turn in opinions of him.

These would help his cause right now, but my campaign would require more long-term changes in image.  This would involve him no longer making such dramatic and controversial statements.  There would no longer be public comments about politics, but, rather, positive statements of encouragement to citizens.  I don’t want him to lose his edge, but, instead, try to be more marketable to the average person who may not be so liberal.  This is when I would need to focus on what the PRSA encourages.  I do not want Kanye to lie to his fans on his opinions, but just keep his more dramatic and edgy views personal.  He may need to conform to a less vocal individual if he hopes to change his image, but he will most likely find it is better to be loved and appreciated for his talent rather than his outbursts.

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He may also speak out just as much as once before, but in a positive manner rather than pointing out the negative aspects.  For example, the two scandals could have been avoided if he had simply mentioned how good Beyonce’s video was and how Obama’s campaign could do a lot to represent the minorities of America instead of his alternative; bashing Taylor Swift at the most horrible timing and previously stating, “Bush does not care about black people”.

Thus, my final attempt to encourage Kanye fans would be to have him promote things and people that he looks up to in such a way.  He could be a celebrity endorser for the Obama campaign and take steps accordingly to get people to vote or help the nation, but only after he improves his character personally because no citizen will want to support an insensitive and immature voice.  He could also collaborate and esteem such fellow artists as Beyonce while he glorifies the fact that he SUPPORTS other people.  Some people may not be fans of the potential “bland” image he may have after my campaign, but, publicly, more people think of Kanye as immature and too outspoken than as an insightful and strong icon currently.

Mickey Mouse: Harmless cartoon or the new public enemy?

November 6, 2009

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There are so many aspects of American culture that are so obviously shaped by media exposure.  From why we buy one vacuum cleaner over another, or buy one at all to why a little girl in a toy store wants a Barbie doll is the work of advertisements.

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These outcomes are to be expected, but why one child excludes another from class dress up because she is not like what the children see on television, in movies or even storybooks there is a serious problem.  Imagination is actually hindered by such values and images these media corporations throw out to children and parents alike.   For one thing, children are not forced to expand their understanding of the world based on their own intrigue and observations of real life, and, rather what is portrayed through fiction and understood to be “real”.

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Disney is one of the main contributors to this problem, and parents are just as guilty for not educating their kids of the actual harm that strictly Disney exposure can inflict.  Honestly, Disney means well and does teach amazing morals to children about accepting people for who they are, overcoming fears and insecurities, never giving up, respect for elders and many more that I know I personally remember learning from Lion King alone.

Watching Disney was like a family event and very rarely was I left alone watching nothing but these things for hours on end, but, instead, my parents were there watching my sparked curiosity and the way I reacted right after a film or television show or book was finished.  It became an activity to portray just what I had seen previously and some of my fondest childhood memories from age 4 to even 11 were associated with some sort of rendition of a Disney movie.  My entire room was decorated in Lion King accessories at one point, I had a princess life size playmate to act out Beauty and the Beast, and I had the soundtracks to all the classics.

 

While I understood this was make believe, my peers did not always pick up on that.  How many times have you seen a child quote or act verbatim as what is seen in the movies?  Well, certain children really did outcast others because they were not girly enough or did not have the right color hair or skin to act as that princess.  This actually limits the child’s imagination and enforces only what Disney wants the audience to get out of their films and products.

Wall-E was a prime example of how today Disney is more of a corporation and political messenger than a “family”.  There were underlying themes of lazy America and that trash production will be the death of our nation and world.  Regardless of if this is true, the message was distracting as an older viewer, and left little development in the plot otherwise, so by the end of the movie the younger viewers really only understood a small portion of the two hour movie.  Still, Disney’s message was received and they were able to incorporate the profitable, yet shallow “formula” of all their movies; cute big-eyed characters that will look good on merchandise and make the audience say, “aw”

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I would love to go back to simple classics where if the formula were used or a message was conveyed it was at least in behalf of fantasy and fairy tales, which parents could easily monitor and learn to use for the better of their child.  Instead Disney holds a reputation of an overbearing presence of a corporation ruling the story lines and youth of America.

2035 The Good, The Bad, and The Ugly

October 9, 2009

THE GOOD:

I awake to my internal radio alarm clock.  The music is set to my mood, and I could not be more ecstatic for the day ahead.  The best part about this new alarm is that I never oversleep and establish my day with the mood I was in during my sleep.  My productivity at work has increased dramatically if for no other reason my newfound promptness, according to my boss.  It was the best gift he could have ever given me, as I was always late before when I was using my obsolete digital alarm and found myself coveting all the internal clocks my friends were getting. After getting ready and having my breakfast automatically made for me based on my past choices with the handy self-working appliances, I am ready to leave for work.  The car has been warmed up and the doors open as I approach with the click of a button on my keychain that I pressed while brushing my teeth upstairs.

The drive to work is so calming as traffic is no longer a problem because all the vehicles drive themselves and adjust settings to expected roadblocks and intersections.  The morning news is played over my internal radio, which has become mandatory.  The newspaper made it a legal clause that with the removal of print copies, which was suggested both for ecological purposes and because the papers were in high decline among the American public, came a “mandatory media moment” in everyone’s internal radios at some point during their daily routine.  I actually preset mine for three times a day because the news is constantly changing throughout the day.  The newsfeed on my social networking site used at work and home is also set to inform me of celebrity gossip, which could not be governmentally mandated, and also my prime advertisements of my favorite shops.

The shopping has truly changed my life as online browsing is obsolete, and in its place is “mood shopping”.  This unfortunately has put many designers out of work because every person is their own stylist as all one must do is imagine an outfit, and the mental image is sent to a manufacturer who creates and ships with the bill to the home.  Honestly, life is so efficient and not one moment is wasted with petty decisions or excuses for imperfections.

The constant advertisements above road signs on every road have been utilized too.  These ads are not as distracting as the public once thought they may be; instead, the ads that are literally above street names and intersections are actually the only way a citizen looks at the directions that seem so archaic.  Because cars drive themselves, there is no need for a driver to actually be educated in the trade or concentrate on the road.  For this reason, the idea of advertisements along the way to occupy drivers was set in place.

Professional lives have changed dramatically as there seems only a need for mechanics, advertisers, scientists, engineers, “historians”, researchers, technicians and anything to do with electricity or health.  Robots do most of the remedial jobs, and can do anything even reading minds and scanning peoples’ hands that have permanent barcodes associated with that same persons identity and credit record.  The scientists, engineers, technicians and researchers are relevant to the constant demands and changes the public has for the robots.   Advertisers and “historians” take care of the more personal aspects of the world, such as reaching the public and keeping them satisfied.  Historians are now people who write the news, and record the happenings into a national database computer for future reference.  Businesses are led by objective robots whom work and make decisions based off the past and the constant changes anticipated.   The health professions are taken care of mainly by robots trained in specific fields, but many doctors and researchers are still needed to contemplate the ordeals of the future and potential health risks that a robot cannot account for.  The technicians, in general, are essential still because someone needs to be the literal brain behind the machines known as computers.

Very few people are misdiagnosed anymore with the complexity of the computing system in America.  Also, citizen happiness has increased, as wages are less of a stress.  The robotic psychologists have discovered that a removal of money, but constant flow of resources and incorporation of “faux money” has improved the welfare of the nation.  Suicides are almost inexistent and are seen as a mental flaw at this point as life is so perfect and stress free that no one could be unhappy. With this being said, crime is non-existent as mind reading computers eliminate anyone who has lawbreaking thoughts.

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“Faux money” allows for citizens to live much similarly as a game of monopoly as most Americans enjoy the concept of earning and using funds, but not the stress of dealing with debt.  In the case of debt occurring, a citizen can have their hand bar code scanned and erased, refunding them full “faux credits” once again.  The idea of money also became obsolete with the replacement of so many jobs with computers or robots; it did not seem necessary for people to stress over unemployment when they are so much less efficient than the robots.

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Basically, robots are the modern day slaves, which is fine, as they have no emotions.  Those few Americans who are still employed do so by their own free will, and, ironically, are much more efficient because of their privileged use of select robot settings as well as social status pride because they are seen as royalty for their contributions to civilization.

Everyone is content, and no one is stressed over unnecessary distractions.  Family and friends come first, then education, which has been kept intact to instill means of integrity and character.  School also occupies the youth.  My job that I began my day heading to is head of computer business committee, which is actually a volunteer job as well.  I supervise the computers’ findings on business decisions and ensure that everything is consistent.  Life is great; computers read our happy and content minds and make the world a better place.

THE BAD:

I cannot stand my life any longer.  For just thinking these thoughts I may be executed.  Luckily for me, the grim reaper robots are all on a technical annual inspection and are off duty for an entire month.  Within this month is the only time I am able to think freely, keep my critiques of this 2035 “better world” to myself.  I know I am not alone, but this does not seem so when my free speech has been eliminated, making it difficult to find anyone who agrees with me.  All of my friends whom I knew were understanding of the idea that technologies that were supposed to free us of stress have only made the situation more awful.  Any single person without availability to electricity seems to not exist to our nation anymore, and those of us who may experience a loss of power or a technical problem are devastated, unable to do the most remediable tasks.

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Children cannot even read anymore.  Yes, there are mandatory media moments, which are supposed to align with the education program established, but everything is spoon-fed to today’s youth.  The children are read to, advertised at, and informed of only things that are already written about.  Encouragement of individuality is prevalent, sure, but that is the only freedom I see around me.  I have no choice to even drive or work on my own car.  Tinkering was once a habit for so many people, yet, such causalities have been eliminated.  Even worse, morals and appreciation for what we may earn or have done is gone.  People walk around exploited resources, ignoring manners and get into and out of debt every day.  This behavior is not what my grandparents raised my parents for.

Robots that do nothing have run the government and only support facts and decisions on national issues solely based on the past.  There is no emotion for the ones who may not benefit from any of these decisions.  Ten years ago the constitution itself was burned and replaced with a document literally written in Binary, which figures because only the technical elites have access to really decoding the meaning and rules behind the ones and zeros.  I no longer have the decision to work, as I once was a teacher.  Robots have taken the position too.

I live every day mindlessly surfing the internet or watching my internal television amongst other forms of alleged media entertainment.  Worse than anything, I must, by law, find a mate that only matches with me by Match.com because in the year 2010 it was found the matches made through the enterprise were unlikely to end in divorce, and therefore, made “happier citizens”.  There may not be riots, or crime sprees or even real debt, but I would die for a little anarchy, a sign of life and flaw.  Instead, I live in the most bleak world possible; that of 2035 America.

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THE UGLY:

These two entries were my way of pretending to be two different people in the same 2035 setting.  It was supposed to represent the bleak atmosphere the comforts of such extensive technologies may create.  However, the reality may be much scarier.  In the year 2035 I hope the technologies have taken positive effects in only helping the citizenship, but not hinder us by depending on them.  As Americans, it is hard to live in the obsolete or even handle a day without technology and electricity.  This in itself is most unsettling for our ancestors and grandparents most definitely.

We take so much for granted, and I only hope that in the future we learn more responsible technical interaction.    The cars will most likely drive themselves, phones will probably be the ultimate contact device with maybe even internal chips that won’t require anyone to dial.  These semantics are only tiny in comparison to the technology that my children will be using to communicate.

Advertisements will most likely be force fed in a fashion of propaganda as it is already so prevalent.  I would not be surprised if ads became abundant in classrooms, maybe even in textbooks.  In short, newspapers will no longer be in print and anyone with a technical or engineering degree will be in huge demand.


Social Networking: the Resume of the Future?

October 8, 2009

Social networking sites lately have been underestimated in their positive effects for everyday lives.  Some see them as wastes of time at points, a camouflage of real character or impersonal and petty.  For those of us who see such sites as Facebook and MySpace in this way, it may be time to embrace reality.  The obvious and undeniable positives to such sites are the access to new people and potential friends, as well as the ability to market one’s self or products for free.  The only pitfall, however, is the over dependency some fear my fellow “Millennial” and I may be exposed to.  When used in good taste, and for the purposes to better one’s life, as this article mentions, these social networking sites and technologies may actually be the interview of the future, whether it be for a mate or an employee.

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Here is where the impressive article can be found: http://entrepreneurs.about.com/od/onlinenetworking/a/socnetsites.htm

As long as my generation proves to continue to use manners and precautions when communicating through such a site, the integrity and communication skills of the future should not be lacking.  In fact, many teachers and businesses are embracing the growing phenomenon, as they know it is here to stay.  Even the one and only Dr. Nichols prepared us with the installment of our very own blogs and social network Ning.  The article directly relates to this as it interestingly enough, addresses the utilization of a site LinkedIn.com and its resources, which are much similar to a basic resume.

The blog and information such professional business networking sites incorporate allow for potential employees to express themselves through an interactive profile and past projects or endeavors.  Ironically, the social networking sites that are often stereotyped to be impersonal allow for an employer to get a more personal look into a client.

The article expanded my thoughts about such technologies that my peers and even older family members seem to be addicted to as an actual progressive behavior.  For once I could imagine using such skills and applications in a potential business world to relate to clients and to reveal my true self.  The concept seems very new age and inclusive of where advertisements and journalism may be heading.  If employers are utilizing these sites and specializes them into a professional setting, the advertisements seen on certain users Facebooks’ even may reveal to be more professional and targeted at businesses rather than the generic “pop up ad” that is usually related to a free prize of some sort.

Journalism could be taken to a new high and reach once again a peek in the media world as users seem addicted to social networking site. Users must check them every day, and while doing so will come across headlines and news information in a journalistic fashion in a news feed, possibly relating stories to celebrities and their personal sites like Twitter.  The news feed may appear very similar to a Facebook one seen here and, therefore, attract attention if even by fooling the user.

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The article nonetheless demonstrated to me the importance of keeping an open mind to even what young culture embraces.  It is always vital to stay relevant to the next generation while keeping in mind professionalism and character of a business.  Who would have ever thought that I might be attending college today just to login to Facebook tomorrow?

Don’t forget about me while I’m out of the loop!

September 17, 2009

The last two days to indulge are here…

Sunday night I find myself, surprisingly, too busy for my regular scheduled media and over use of technology for communication.  I began to think to myself, “I picked the wrong day to use my media”.  Alas, I stuck with counting Sunday as one of my media use days.  I was rushing a sorority, Phi Mu, and had been accepted so I was getting to know my sisters at a sleepover immediately following the “bid day” celebrations out by the Union.  The only media I was exposed to, aside from billboards on our way to the apartment, were music and my ever present cell phone.  However, I found myself talking more face to face with the ladies that night than over the phone.  I couldn’t help thinking I wasted my media day.

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Monday night proved to be much more exciting as far as my media use.  The girls dropped all of us underclassman back at our dorms at 7 a.m. to catch up on sleep before morning classes.  Because I had missed my weekly television show or as I like to call it my “guilty pleasure”, Entourage on HBO, I immediately went online to watch the episode.  After this, I went to sleep to become energized before my first class at eleven.  I hadn’t noticed it before, but I just realized how sad that it is that I rushed to my Mac to watch television at 7 a.m. before going back to sleep.

Anyways, I awoke to a lovely cell phone call from my boyfriend and then headed to class listening to my lovely songs and playlist on my amazing iPod.  When I returned from class, I realized I needed to “Skype” (video chat) with some friends to inform them of my pledging a sorority, as well as my parents.  They were all greatful for the news and my sharing it with them.  Afterwards, I watched highlights online from the Video Music Awards, which I had also missed the night before.  I finally felt back in the loop, happy, content, and ready to fall asleep and face the next two days without my precious media.

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*Will I prove to be the “one” in the “1/8 internet addicts“?

This daunting task awaits to be fulfilled as I come to terms with the assignment.  Day one of the inevitable truth is here, and I will soon realize just how dependent my everyday life is on media, mass communication, technology and everything in between.

After spending the past two days indulging in every single form of technology and media I could get my hands on, I found it to be finally time to prove to myself, and my parents because God only knows they had no faith in this experiment for me, that I was not necessarily an addict to mass communications and media.  It’s only too bad that I couldn’t prove this so. Tuesday was my first “media free” day.  Waking up to an actual alarm clock was different for me, as I didn’t follow up an alarm tone with checking my text messages on the typical cell phone alarm.  Stage one was complete and all I had to do was get through the day without opening my Mac.  Class was fairly simple to get through except for the fact that my computer class made emailing my professor actually mandatory! Who would have guessed that this week of all weeks, this assignment would be my impending doom.

I carry on from class to class with no iPod, no cheerful, ubeat music to get me in the mood.  This is when I realize something is totally wrong.  I am going to have to eat lunch alone as I have no way of contacting friends to meet up with me.  Taking this like an adult, I reside to my dorm for that meal, where the real fear awaits.  My Mac is sitting there calling my name,  so I do the right thing.  I open the internet…to complete my computer homework of course. Sadly, not so.  I fell victim to Facebook.  It should be a disease, really.  I call is social-networking syndrome.  I mean, honestly, how could you   expect someone to ignore a site that literally has over 30 new updated posts to be accessed when the screen is only minimized for five minutes?  Aside from this, the internet proved to be my only downfall for the day.  I held strong through the media I was not voluntarily exposed to, such as my roommate’s Hannah Montana montage playing in the background all afternoon or the videos shown in class.

I did, however, feel very outside of the loop of society.  I felt as if no one could contact me or reach me if necessary, even though I had my phone right next to me.  I couldn’t even pick up a Towerlight to pass the time, as that too proved a form of media.  Finishing homework and wandering around my floor in West Village was my only option for activity that evening because my roommate had pom tryouts.  Unfortunately, that night of all nights, my floor seemed to be missing in action.  Tuesday was an early night to say the least.

nervous_20baby<I now know how this kid feels.

Day two is looking bleak, quite honestly.

As Wednesday approaches I yet again find myself cheating already.  I happened to look at my phone and see the missed calls and messages, some of which from friends from high school whom I am in dire need of catching up with.  I moved on, and faced the day ahead.  Seeing every single student on my way to Biology with an iPod made me so envious that I almost attack one student for his.  I am feeling tired and not my usual self this morning.

The day goes on as I am forced to simply meet people in the cafeteria for lunch, although these are random people that I do not usually sit with.  One of the guys at the table is in my economics class, so at the end of the meal, I have at least made new friends and find myself excited and relieved that there was at least one good thing to come of this experience.  Later in the evening I was left alone again in my room.  I, fortunately, had a mandatory online experiment to do for honors microeconomics through Aplia.  (Yes, I was truly excited to do homework just because I knew the experiment involved online chatting with fellow students and my professor even).  I have never chatted so much on that simulation site before that night.  I, waited up until my roommate came home from her tryouts.  During this time I used my time to decorate the room, which I probably would have spent surfing the net or watching too much television.  In that case, I am thankful I cleared my night to make her see how proud I was of her!  In the end, I believe it all worked out as I was forced to stay out of contact with my parents.  This is not for the normal reasons as so many teenagers might explain, but, more so because my dog apparently, was randomly put to sleep Wednesday at 6:30.  I did not receive this information until today, and am actually thankful for “being out of the loop” because had I had known on Wednesday when my parents had just discovered the news, they would have been too upset to calm me down.  Seeing as how I believe that everything happens for a reason, I found it totally necessary for me to have taken this leave of absence from the media and internet social world those past two days.  However, because I cheated and did feel anxious, less productive and less myself, I am definitely an addict to today’s modern world and all its media.

I found myself today searching all the funny videos I hadn’t been able to watch the past two days and over-posting on facebook so much that my roommate had to pull me out of my chair to get me to eat dinner.  So, there you have it.  Jenifer Rawlings is an addict to the modern world.  Does anyone have a number for a good rehab?  On second thought, two days of rehab from media was more than enough for the rest of my lifetime.

So this is a blog?

September 16, 2009

I honestly was so opposed to the idea of blogging before this class, but it won’t be so bad.  Probably my biggest thing against blogs isn’t even the act of posting messages and comments, but, instead, just that I know I will ramble on if I get too into posts.  I still really hope a twitter doesn’t become mandatory for this class because I don’t think I could actually keep up with all those celebrities, and by celebrities I mean their assistants that write to fans for them.

Hello world!

September 9, 2009

Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging!